/* =========================================================
   Audience Velocity: one-page site
   Brand: Open Velocity visual identity + AV logo purple
   ========================================================= */

:root {
  /* Open Velocity core */
  --ivory: #f7f2da;       /* primary background */
  --ink: #231f20;         /* OV black */
  --stone: #d3cfb8;       /* soft panel tone (from guideline examples) */
  --tint: #efe8c9;        /* slightly deeper ivory for alternating sections */

  /* Audience Velocity accent (sampled from logo) */
  --purple: #93316e;
  --purple-dark: #76245a;
  --purple-soft: #ecd9e3;

  /* Supporting palette, use sparingly */
  --buttercup: #fee361;
  --sage: #809778;

  --line: 1px solid var(--ink);
  --radius: 4px;
  --maxw: 1200px;

  --font-head: "fractul-variable", "fractul", "Poppins", system-ui, sans-serif;
  --font-body: "Poppins", system-ui, -apple-system, "Segoe UI", sans-serif;
}

*,
*::before,
*::after { box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: 84px; }

body {
  margin: 0;
  background: var(--ivory);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }

h1, h2, h3, h4 {
  text-wrap: balance;
  font-family: var(--font-head);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin: 0 0 0.5em;
}
h1 { font-size: clamp(2.5rem, 5.4vw, 4.4rem); }
h2 { font-size: clamp(1.9rem, 3.6vw, 3rem); max-width: 22ch; }
h3 { font-size: 1.2rem; letter-spacing: -0.01em; line-height: 1.25; }
p { margin: 0 0 1em; }

.container { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }
.section { padding: clamp(72px, 10vw, 128px) 0; }
.section-tint { background: var(--tint); }
.section-dark { background: var(--ink); color: var(--ivory); }

.accent { color: var(--purple); }
.hidden { display: none; }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip-link {
  position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--ivory);
  padding: 8px 14px; z-index: 100;
}
.skip-link:focus { left: 8px; }

/* Brand devices ---------------------------------------- */

/* Black label tag, as in "Tailored Go to Market Strategy" */
.tag {
  display: inline-block;
  background: var(--ink);
  color: var(--ivory);
  font-size: 0.8rem;
  font-weight: 600;
  padding: 4px 10px;
  margin: 0 0 22px;
  letter-spacing: 0.01em;
}
.tag-light { background: var(--ivory); color: var(--ink); }

/* Thick underscore rule */
.rule { height: 14px; background: var(--ink); width: min(100%, 480px); margin: 8px 0 28px; }
.rule-light { background: var(--ivory); }

.h2-light { color: var(--ivory); }

/* Buttons ---------------------------------------------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--font-body); font-weight: 600; font-size: 1rem;
  padding: 14px 26px; border-radius: var(--radius);
  text-decoration: none; cursor: pointer; border: 2px solid transparent;
  transition: background .2s, color .2s, border-color .2s, transform .2s;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--purple); color: #fff; }
.btn-primary:hover { background: var(--purple-dark); }
.btn-outline { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn-outline:hover { background: var(--ink); color: var(--ivory); }
.btn-sm { padding: 9px 18px; font-size: 0.92rem; }
.btn-block { width: 100%; }
.btn:focus-visible, a:focus-visible, input:focus-visible, select:focus-visible,
textarea:focus-visible, summary:focus-visible, button:focus-visible {
  outline: 3px solid var(--purple); outline-offset: 2px;
}

/* Header ----------------------------------------------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(247, 242, 218, 0.92);
  backdrop-filter: blur(8px);
  border-bottom: var(--line);
}
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand img { width: 150px; }
.main-nav ul { display: flex; align-items: center; gap: 28px; list-style: none; margin: 0; padding: 0; }
.main-nav a { text-decoration: none; font-size: 0.95rem; font-weight: 500; }
.main-nav a:not(.btn):hover { color: var(--purple); }
.nav-toggle { display: none; }

/* Hero ------------------------------------------------- */
.hero { padding: clamp(56px, 8vw, 104px) 0 clamp(64px, 8vw, 110px); }
.hero-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 56px; align-items: center; }
.lede { font-size: 1.15rem; max-width: 52ch; }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 30px; }

.eval-card {
  background: #fffdf3;
  border: var(--line);
  box-shadow: 10px 10px 0 var(--ink);
  font-size: 0.9rem;
}
.eval-head {
  display: flex; align-items: center; gap: 10px;
  padding: 14px 18px; border-bottom: var(--line); font-weight: 600;
}
.eval-dot { width: 10px; height: 10px; border-radius: 50%; background: var(--purple); }
.eval-chip {
  margin-left: auto; font-size: 0.72rem; font-weight: 500;
  border: var(--line); padding: 1px 8px; border-radius: 20px;
}
.eval-input, .eval-note { padding: 16px 18px; }
.eval-input { border-bottom: var(--line); }
.eval-input p { font-family: var(--font-head); font-weight: 600; font-size: 1.05rem; margin: 6px 0; line-height: 1.35; }
.eval-label { font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.08em; font-weight: 600; color: var(--purple); }
.eval-meta { font-size: 0.78rem; opacity: 0.7; }
.eval-rows { border-bottom: var(--line); }
.eval-row {
  display: grid; grid-template-columns: 1.3fr 1fr auto; gap: 14px; align-items: center;
  padding: 12px 18px;
}
.eval-row + .eval-row { border-top: 1px dashed rgba(35, 31, 32, 0.3); }
.eval-seg strong { display: block; font-size: 0.88rem; }
.eval-seg span { font-size: 0.74rem; opacity: 0.7; }
.eval-bar { height: 8px; background: var(--tint); border-radius: 8px; overflow: hidden; }
.eval-bar span { display: block; height: 100%; width: var(--w); background: var(--purple); border-radius: 8px; }
.eval-score { font-size: 0.75rem; font-weight: 600; padding: 2px 8px; background: var(--ink); color: var(--ivory); }
.eval-score.mid { background: var(--buttercup); color: var(--ink); }
.eval-score.low { background: var(--stone); color: var(--ink); }
.eval-note p { margin: 6px 0 0; }

.eval-subhead { padding: 10px 18px 0; font-size: 0.78rem; opacity: 0.7; }
.eval-row2 { padding: 12px 18px; }
.eval-row2 + .eval-row2 { border-top: 1px dashed rgba(35, 31, 32, 0.3); }
.eval-row2-head { display: flex; align-items: center; gap: 10px; }
.eval-row2-head strong { font-size: 0.92rem; }
.eval-feedback { margin: 4px 0 0; font-size: 0.85rem; }

/* Hero app mock ----------------------------------------- */
.app-mock { background: #fffdf3; border: var(--line); box-shadow: 10px 10px 0 var(--ink); }
.app-topbar { display: flex; align-items: center; gap: 12px; background: var(--ink); color: var(--ivory); padding: 14px 18px; }
.app-mark-badge {
  display: flex; align-items: center; justify-content: center; flex: none;
  width: 30px; height: 30px; border-radius: 8px; background: var(--ivory);
}
.app-name { font-family: var(--font-head); font-weight: 700; font-size: 1.02rem; }
.app-avatar {
  margin-left: auto; flex: none; width: 30px; height: 30px; border-radius: 50%;
  background: var(--purple); color: #fff; font-size: 0.72rem; font-weight: 700;
  display: flex; align-items: center; justify-content: center;
}

.app-section { display: flex; flex-direction: column; gap: 14px; padding: 18px 20px; border-bottom: var(--line); }
.app-section:last-child { border-bottom: 0; }
.app-section-head { display: flex; align-items: center; justify-content: space-between; }
.app-section-title { font-family: var(--font-head); font-weight: 700; font-size: 0.98rem; }
.app-toggle {
  flex: none; width: 26px; height: 26px; border: var(--line);
  display: flex; align-items: center; justify-content: center; font-size: 0.9rem; line-height: 1;
}

.app-field { display: flex; flex-direction: column; gap: 6px; }
.app-field-label { font-size: 0.7rem; text-transform: uppercase; letter-spacing: 0.08em; font-weight: 600; color: var(--purple); }
.app-control {
  display: flex; align-items: center; justify-content: space-between; gap: 10px;
  border: var(--line); border-radius: var(--radius); padding: 11px 14px;
  font-size: 0.92rem; background: #fffdf3;
}
.app-chevron { opacity: 0.6; font-size: 0.8rem; }

.app-chips { display: flex; flex-wrap: wrap; gap: 10px; }
.app-chip { font-size: 0.85rem; font-weight: 600; padding: 8px 14px; border: var(--line); border-radius: var(--radius); }
.app-chip.is-selected { background: var(--ink); color: var(--ivory); }
.app-chip.is-outline { border-style: dashed; opacity: 0.7; background: transparent; }

.app-message { border: var(--line); border-radius: var(--radius); padding: 14px 16px; background: #fffdf3; }
.app-message-title { font-family: var(--font-head); font-weight: 700; margin: 0 0 6px; font-size: 1rem; }
.app-message p:not(.app-message-title) { margin: 0; font-size: 0.9rem; }

.app-actions { display: flex; gap: 12px; justify-content: flex-end; }

.eval-overlap { position: relative; z-index: 2; width: 88%; margin: -14px 0 0 auto; box-shadow: 10px 10px 0 var(--purple); }

/* Stats ------------------------------------------------ */
.stats { border-top: var(--line); border-bottom: var(--line); }
.stats-grid { display: grid; grid-template-columns: repeat(3, 1fr); }
.stat { padding: 34px 28px; display: flex; flex-direction: column; gap: 6px; }
.stat + .stat { border-left: var(--line); }
.stat-num { font-family: var(--font-head); font-weight: 700; font-size: clamp(1.4rem, 2.2vw, 1.85rem); line-height: 1.1; color: var(--purple); }
.stat-label { font-size: 0.95rem; max-width: 30ch; }

/* Grid-line panels (OV "self-contained information panels") */
.panel-head {
  display: grid; grid-template-columns: 240px 1fr;
  border: var(--line); margin-bottom: 40px;
}
.panel-head-label { padding: 22px 24px; border-right: var(--line); font-weight: 600; }
.panel-head-title { padding: 22px 28px; }
.panel-head-title h2 { margin: 0; max-width: 26ch; }

.grid-panel { display: grid; border-top: var(--line); border-left: var(--line); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.cell { padding: 30px 28px; border-right: var(--line); border-bottom: var(--line); }
.cell p { font-size: 0.95rem; margin: 0; }

/* How it works ----------------------------------------- */
.how-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 20px; }
.how-card { border: 1px solid rgba(247, 242, 218, 0.4); padding: 32px 28px; transition: border-color .2s, transform .2s; }
.how-card:hover { border-color: var(--ivory); transform: translateY(-3px); }
.how-num { display: inline-block; font-family: var(--font-head); font-weight: 700; font-size: 0.95rem; color: var(--ink); background: var(--buttercup); padding: 2px 10px; margin-bottom: 22px; }
.how-card p { opacity: 0.88; font-size: 0.97rem; margin: 0; }

/* Features --------------------------------------------- */
.features { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.chip-list { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 12px; align-items: flex-start; }
.chip-list li { background: var(--ink); color: var(--ivory); padding: 10px 16px; font-size: 0.98rem; }
.chip-list li strong { color: #fff; }
.chip-list li:nth-child(odd) { margin-left: 0; }
.chip-list li:nth-child(even) { margin-left: 28px; }

/* Audience split --------------------------------------- */
.audience-split { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 40px; }
.audience-card { background: var(--ivory); border: var(--line); padding: 36px 32px; }
.audience-card:first-child { box-shadow: 8px 8px 0 var(--purple); }
.audience-card:last-child { box-shadow: 8px 8px 0 var(--ink); }
.audience-card h3 { font-size: 1.5rem; }
.audience-card p:last-child { margin: 0; }

/* Team ------------------------------------------------- */
.team-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: var(--line); border-left: var(--line); }
.person { padding: 32px 28px; border-right: var(--line); border-bottom: var(--line); }
.avatar {
  width: 72px; height: 72px; border-radius: 50%;
  background: var(--purple); color: #fff;
  display: grid; place-items: center;
  font-family: var(--font-head); font-weight: 700; font-size: 1.3rem;
  margin-bottom: 20px;
}
.person h3 { margin-bottom: 2px; }
.role { font-weight: 600; font-size: 0.9rem; color: var(--purple); margin-bottom: 14px; }
.person p:last-child { font-size: 0.95rem; margin: 0; }
.team-foot { margin-top: 28px; font-size: 0.95rem; }

/* Demo form -------------------------------------------- */
.demo-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 64px; align-items: start; }
.demo-copy p { opacity: 0.9; max-width: 44ch; }
.demo-points { list-style: none; padding: 0; margin: 28px 0 0; }
.demo-points li { padding: 12px 0 12px 32px; border-top: 1px solid rgba(247, 242, 218, 0.3); position: relative; }
.demo-points li:last-child { border-bottom: 1px solid rgba(247, 242, 218, 0.3); }
.demo-points li::before { content: ""; position: absolute; left: 0; top: 19px; width: 14px; height: 14px; background: var(--purple); border-radius: 50%; }

.form-card { background: var(--ivory); color: var(--ink); padding: 36px 32px; border-radius: var(--radius); }
.field { display: flex; flex-direction: column; gap: 6px; margin-bottom: 18px; flex: 1; min-width: 0; }
.field-row { display: flex; gap: 16px; }
label { font-size: 0.88rem; font-weight: 600; }
.opt { font-weight: 400; opacity: 0.7; }
input, select, textarea {
  font: inherit; font-size: 0.98rem; color: var(--ink);
  background: #fffdf3; border: var(--line); border-radius: var(--radius);
  padding: 12px 14px; width: 100%;
}
textarea { resize: vertical; }
.form-small { font-size: 0.8rem; opacity: 0.7; margin: 14px 0 0; text-align: center; }

/* Subscribe -------------------------------------------- */
.subscribe-panel {
  display: grid; grid-template-columns: 1.1fr 1fr; gap: 48px; align-items: center;
  border: var(--line); padding: clamp(32px, 5vw, 56px);
  background: var(--purple-soft);
}
.subscribe-copy p:last-child { margin: 0; max-width: 46ch; }
.inline-form { display: flex; gap: 10px; }
.inline-form input { flex: 1; }

/* HubSpot embed styling: applies once the HubSpot form is pasted in */
#hubspot-subscribe .hs-form fieldset { max-width: none !important; }
#hubspot-subscribe .hs-form .hs-form-field { margin-bottom: 14px; }
#hubspot-subscribe .hs-form label { font-family: var(--font-body); font-size: 0.88rem; font-weight: 600; color: var(--ink); }
#hubspot-subscribe .hs-form .hs-input {
  font-family: var(--font-body); font-size: 0.98rem; width: 100% !important;
  background: #fffdf3; border: var(--line); border-radius: var(--radius); padding: 12px 14px;
}
#hubspot-subscribe .hs-form .hs-button {
  font-family: var(--font-body); font-weight: 600; font-size: 1rem;
  background: var(--purple); color: #fff; border: 0; border-radius: var(--radius);
  padding: 14px 26px; cursor: pointer;
}
#hubspot-subscribe .hs-form .hs-button:hover { background: var(--purple-dark); }
#hubspot-subscribe .hs-error-msgs { list-style: none; padding: 0; margin: 4px 0 0; font-size: 0.8rem; color: var(--purple-dark); }
#hubspot-subscribe .legal-consent-container { font-size: 0.78rem; }

/* FAQ -------------------------------------------------- */
.faq-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 64px; }
.faq-list { border-top: var(--line); }
.faq-list details { border-bottom: var(--line); }
.faq-list summary {
  list-style: none; cursor: pointer; padding: 22px 40px 22px 0; position: relative;
  font-family: var(--font-head); font-weight: 600; font-size: 1.1rem;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%);
  font-size: 1.6rem; font-weight: 400; transition: transform .2s;
}
.faq-list details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq-list details p { padding: 0 40px 22px 0; margin: 0; font-size: 0.97rem; }

/* Footer ----------------------------------------------- */
.site-footer { background: var(--ink); color: var(--ivory); padding: 56px 0 28px; }
.footer-inner { display: flex; justify-content: space-between; gap: 32px; flex-wrap: wrap; padding-bottom: 32px; border-bottom: 1px solid rgba(247, 242, 218, 0.25); }
.footer-brand img { width: 150px; margin-bottom: 14px; }
.footer-brand p { font-size: 0.92rem; opacity: 0.85; margin: 0; }
.footer-nav { display: flex; gap: 24px; flex-wrap: wrap; align-items: center; }
.footer-nav a { text-decoration: none; font-size: 0.92rem; }
.footer-nav a:hover { color: var(--buttercup); }
.footer-base { padding-top: 20px; font-size: 0.82rem; opacity: 0.7; }
.footer-base p { margin: 0; }


/* Benefit tabs ----------------------------------------- */
.tabs { display: inline-flex; border: var(--line); margin-bottom: 36px; background: var(--ivory); }
.tab {
  font: inherit; font-weight: 600; font-size: 0.98rem; color: var(--ink);
  background: transparent; border: 0; padding: 14px 24px; cursor: pointer;
}
.tab + .tab { border-left: var(--line); }
.tab[aria-selected="true"] { background: var(--ink); color: var(--ivory); }
.tab:not([aria-selected="true"]):hover { background: var(--purple-soft); }
.benefit-intro { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: end; margin-bottom: 32px; }
.benefit-intro h3 { font-size: clamp(1.5rem, 2.6vw, 2.1rem); margin: 0; }
.benefit-intro p { margin: 0; max-width: 46ch; }
.benefit-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.benefit { background: var(--ivory); border: var(--line); padding: 28px 26px; transition: box-shadow .2s, transform .2s; }
.benefit:hover { box-shadow: 6px 6px 0 var(--purple); transform: translate(-2px, -2px); }
.benefit h4 { font-family: var(--font-head); font-size: 1.12rem; line-height: 1.25; margin: 0 0 10px; }
.benefit p { font-size: 0.95rem; margin: 0; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.cell a { color: var(--purple); }

@media (max-width: 1000px) {
  .benefit-grid { grid-template-columns: 1fr 1fr; }
  .benefit-intro { grid-template-columns: 1fr; gap: 12px; }
}
@media (max-width: 640px) {
  .benefit-grid, .grid-2 { grid-template-columns: 1fr; }
  .tabs { display: flex; width: 100%; }
  .tab { flex: 1; padding: 12px 10px; font-size: 0.9rem; }
}

/* Scroll reveal ---------------------------------------- */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .btn, .how-card { transition: none; }
}

/* Responsive ------------------------------------------- */
@media (max-width: 1000px) {
  .hero-grid, .features, .demo-grid, .faq-grid, .subscribe-panel { grid-template-columns: 1fr; gap: 40px; }
  .hero-visual { max-width: 560px; }
  .grid-3, .how-grid, .team-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 860px) {
  .nav-toggle {
    display: inline-flex; flex-direction: column; gap: 6px; justify-content: center;
    background: none; border: var(--line); border-radius: var(--radius);
    width: 44px; height: 40px; padding: 0 10px; cursor: pointer;
  }
  .nav-toggle .bar { display: block; height: 2px; background: var(--ink); }
  .main-nav ul {
    display: none; position: absolute; left: 0; right: 0; top: 76px;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--ivory); border-bottom: var(--line); padding: 8px 24px 20px;
  }
  .main-nav ul.open { display: flex; }
  .main-nav li a:not(.btn) { display: block; padding: 12px 0; border-bottom: 1px solid rgba(35,31,32,.15); }
  .nav-cta { margin-top: 14px; }
  .nav-cta .btn { width: 100%; }
}

@media (max-width: 640px) {
  body { font-size: 16px; }
  .container { padding: 0 16px; }
  .brand img { width: 130px; }
  .stats-grid, .grid-3, .how-grid, .team-grid, .audience-split { grid-template-columns: 1fr; }
  .stat + .stat { border-left: 0; border-top: var(--line); }
  .panel-head { grid-template-columns: 1fr; }
  .panel-head-label { border-right: 0; border-bottom: var(--line); padding: 14px 20px; }
  .panel-head-title { padding: 20px; }
  .field-row { flex-direction: column; gap: 0; }
  .inline-form { flex-direction: column; }
  .chip-list li:nth-child(even) { margin-left: 0; }
  .eval-row { grid-template-columns: 1fr auto; }
  .eval-bar { grid-column: 1 / -1; grid-row: 2; }
  .eval-card { box-shadow: 6px 6px 0 var(--ink); }
  .app-mock .field-row { gap: 14px; }
  .eval-overlap { width: 100%; margin-top: -10px; box-shadow: 6px 6px 0 var(--purple); }
  .form-card { padding: 28px 20px; }
  .rule { height: 10px; }
}