Your audience co-pilot
Audience Velocity gives you instant feedback on your messaging and content, using a mirror of your audience built from your own customer data and insight. See what will land, what won’t and how to fix it, so everything goes out on brand and in tune with your audience.
The most senior or loudest voice decides what goes out, with no input from the customer to weigh against it.
Writers, agencies and stakeholders each bring their own reading of the audience, so the message shifts depending on who touched it last.
Sales calls, CRM notes, reviews, service conversations and research all show what customers think. They’re rarely pulled together, so the copy gets written without them.
Generative tools write quickly, but it’s generic and nothing in the output is informed by your customers.
And the usual ways to check are too slow or too costly to use every time: research reports back after the brief has moved on, and live testing means you pay to learn what doesn’t work.
Who it’s for
For marketing teams at growing businesses who need everything they put out to count.
Catch the headline that confuses, the claim that feels hollow or the tone that misses the mark before a penny of media budget is spent.
Show how each audience responds to your work and why, so decisions rest on what your customers think.
Get the kind of audience feedback that used to need a research budget, in the time it takes to paste in your copy.
Hold every piece to the same brand and audience standard, whether it came from your team, a freelancer, your agency or an AI tool.
Test concepts and propositions before you brief, then review what comes back against your audiences so you back the strongest ideas.
Turn the research, reviews and customer data you already have into audiences you can test against at any time.
For strategy, creative and client services teams who want to pressure-test work before it reaches the client.
Test messaging against the client’s audiences before you present it, so the first version lands nearer the final one, with fewer rounds of amends eating your margin.
Take recommendations into the room with audience-by-audience rationale, and move the conversation past “I just don’t like it”.
Test every piece against the same audience and brand standards, and see how your messaging holds together across channels and campaigns.
Give every account team the same evaluation framework, so quality doesn’t depend on who’s working on the brief.
Bring audience testing into your delivery, adding a strategic layer that keeps clients coming back.
Turn the customer data your clients share into audiences your team can test against throughout the relationship.
How it works
We build mirror audience profiles using your customer data and insight, from surveys and interviews, to reviews, social comments and CRM notes.
Share your positioning, messaging framework and tone of voice, so every piece is checked against your brand as well as your audiences.
Paste in ad copy, emails, landing pages, social posts or campaign concepts, and choose which audiences to test against. Switch on best practice guides for format-specific checks.
See how each audience responds, where the messaging falls short and what to change. Refine it and test again in the same conversation.
Testing in-market means paying for media to find out what doesn’t land. Catch it before launch and your spend works harder from day one, with fewer rounds of amends eating into team time and agency margin.
Your competitors have the same AI tools. They don’t have your customer insight. Audience Velocity puts it to work, so your messaging is more likely to attract and convert, and every piece reinforces what sets you apart.
Created by Open Velocity, a team that has led marketing in-house and shaped go-to-market for scale-ups. We built the tool we wanted every time we had to sign off work without knowing how customers would react.
Your customer insight is used to build your audiences in your own private environment, and is never shared with anyone else.
Book a demo
Tell us a little about your team and we’ll show you how Audience Velocity works with messaging from your own market.
Stay in the loop
Early access news, product updates and practical thinking on messaging and audiences for marketing teams and agencies. No more than once a month.
FAQs
A model of your audience profiles, built from real insight about those customers. It lets you ask “how would this group respond?” before your campaign asks for real.
Whatever customer insight you already have, such as interview notes, reviews, survey responses, social conversations or CRM notes, plus your brand and positioning guidelines. We’ll help you turn it into your audiences.
Most written marketing: ad copy, emails, landing pages, social posts, value propositions and campaign concepts. Evaluations adjust to the content type, so an ad is judged differently from a landing page.
General AI tools give you general answers. Audience Velocity grounds every response in your own customer data and brand strategy, and applies the same evaluation standard to every piece of content, so feedback is specific and consistent.
Yes. Agencies can build audiences for each client and test work before it goes out. Get in touch to talk about partnership options.
You do. Your customer insight is used to build your audiences in your own private environment.
